We have assembled a few Case Studies that outline the challenges, solutions, and ultimately, the results of our work. For greater detail on an individual client, click the detail button at the bottom of each profile.
Casino of the Sun
Challenge: Increase revenues without increased spending.
Solution: Define the target market and refocus the media. Raise perception of quality. Differentiate the “product” from its competitors.
Result: Doubled revenues over a 2 1/2 year period. Raised the Casino’s perception of quality with both the public and its employees.
HealthPartners Health Plans
Challenge: Increase Top-of-mind awareness. Increase sales. Increase perception of quality.
Solution: Define target audience(s). Use research to determine consumer preferences. Clearly differentiate health plan with a truthful, compelling message.
Result: Grew health plan from 80,000 members in Southern Arizona, to 640,000 members statewide in 6 years.
Tucson Medical Center
Challenge: Communicate the hospital’s
mission of improving the health of the entire community.
Enhance the perception of quality associated with
TMC and improve the recruitment and retention of
healthcare employees despite a nationwide shortage
of nurses.
Solution: Develop a multi-media campaign that demonstrates the mission of the hospital through the eyes of its own employees.
Result: Employee retention and satisfaction are up (well above national standards). TMC named one of the “Top 100 Hospitals” for 2004. Perception of quality has increased for consumers, employees and doctors.
Increase revenues without increased spending.
